Chris Haddad has penned many sales letters and videos for launches that have grossed millions of dollars.
When asked for his secret to success, he revealed his most prized possession.
Instead of relying solely on rational argument (highlighting features and benefits), try telling a story.
Writers should aim for stories that evoke a wide range of strong feelings in their audiences, from happiness to sadness to anger and back again.
Profits are pushed by raw emotion.
When telling a story, he suggests beginning in the middle of the action and working backwards to set the stage.
Attempting this method was something I did on my own.
1. I promoted my book without providing a plot.
A total of $2,633 was earned as a result.
Two months later, I added my own stories and continued marketing to the same people.
End result: $5,559 in earnings
My sales thanks to narratives increased by a factor of two!
Although: 1. I’m a complete amateur when it comes to weaving tales.
Also, I speak English as a second language.
Thirdly, 223 people have purchased the product within the past two months.