Write Like You Speak: Keep It Real, Human, and Relatable 🤝
When it comes to crafting content—whether it’s a blog post, email ad, or video script—the key to connecting with your audience is writing like you speak. Personalization isn’t just a nice touch; it’s essential. Even in highly formal or technical fields like aeronautical engineering or law, your content needs to feel approachable and human. Why? Because people don’t connect with robots—they connect with people.
Why Writing Like You Speak Works
- Builds Connection:
- A conversational tone feels genuine and relatable, making it easier for your audience to engage with your message.
- Example: Instead of “Our cutting-edge solutions deliver superior results,” say “We create tools that make your life easier.”
- Makes Complex Topics Simple:
- Speaking directly and simply helps break down complex concepts into something digestible.
- Example: Instead of “The propulsion mechanism optimizes fuel efficiency by 27%,” say “Our engine uses less fuel to go further.”
- Creates Trust:
- When your tone feels personal, your audience is more likely to trust your message. They’ll feel like you’re talking to them, not at them.
How to Write Like You Speak
- Picture Your Reader:
- Imagine you’re chatting with a friend or colleague. What words and tone would you use to explain the concept?
- Pro Tip: Write to one specific person, not a generic “audience.” This helps you keep the tone personal.
- Use Everyday Language:
- Swap out jargon for simple, relatable terms.
- Example:
- Instead of: “Mitigate risk through diversified asset allocation,”
- Say: “Spread your investments around to lower your risk.”
- Keep It Short and Sweet:
- Avoid overly long sentences or complicated structures. Short sentences are easier to read and feel more natural.
- Example: “This tool saves time. It’s easy to use, too.”
- Add Personality:
- Don’t be afraid to let your personality shine through. Whether it’s humor, enthusiasm, or empathy, let your voice sound authentic.
- Example: “Stuck in traffic? Us too. That’s why we created this app to make your commute less awful.”
- Use Questions and First-Person POV:
- Ask questions to draw your reader in and use words like “you” and “we” to make it personal.
- Example: “Ever feel overwhelmed by endless emails? We get it. Let’s fix that.”
When to Adapt Your Conversational Style
Even in formal industries, conversational writing doesn’t mean abandoning professionalism—it’s about finding the right balance:
- Aeronautical Engineering: Simplify technical jargon for non-experts while maintaining credibility.
- Example: “This system keeps planes flying safely, no matter the weather.”
- Law: Explain legal concepts clearly without sounding intimidating.
- Example: “We’ll guide you through every step of the process, so you always know what’s next.”
Keep the Conversation Flowing
When you write like you speak, your audience feels like they’re having a one-on-one conversation with you. That’s where the magic happens. Keep it real, keep it human, and remember—no one ever complained about content that felt too relatable.
So, ditch the stiff corporate tone and start crafting content that speaks directly to your audience. It’s not just writing; it’s connecting. 🌟