Ten Unique Ways to Use Facebook Live for Business Growth

Facebook Live is a real-time video streaming service within the Facebook platform that allows users to share live video content with followers. As a business, leveraging Facebook Live can be an efficient and immersive way to connect with your audience while driving growth. By broadcasting trustworthy, engaging, and spontaneous content, you can build relationships, increase brand awareness, and boost conversions. Here are ten unique ways your business can use Facebook Live for growth.

1. Q&A Sessions: Unleashing Industry Expertise and Boosting Audience Interaction

A question-and-answer (Q&A) session is an excellent way for businesses to engage with their audiences in real-time using Facebook Live. It not only taps into your audience’s curiosity but also gives you a platform to express your industry expertise, building stronger relationships with your followers. Here’s how you can effectively utilize Facebook Live for Q&A sessions:

A. Preannounce and Promote Your Q&A Sessions

Let your audience know the date and time of your Q&A through regular Facebook posts, stories, and even your email newsletter. Use intriguing posts to fuel excitement about the upcoming session. Include the topics your session will cover and invite your followers to send in their questions in advance.

B. Encourage Participation

During the session, regularly address viewers by their usernames – personalization can lead to higher engagement. Encourage active participation by asking viewers to submit their questions in the comments section. You can even ask them to ‘like’ and ‘share’ the live session with their network to increase its reach.

C. Showcase Your Expertise

Get your experts on board to answer the questions. As questions get submitted, remember that this is your opportunity to demonstrate your expertise and build trust with your audience. Providing well-informed, comprehensive answers can not only represent your brand’s knowledge but also foster credibility among your audience.

D. Keep the Pace

It’s essential to keep the Q&A lively and interactive. Avoid falling into long monologues and strive to answer as many questions as you can without sacrificing the quality of your answers.

E. Follow-Up Post-Session

Once the session concludes, you can post a summary or key takeaways from your Q&A session to maintain engagement with those who missed it. You can also repurpose this content for future posts, blogs, or even promotional materials.

By following these steps, Q&A sessions can turn into informative, engaging milestones creating meaningful, authentic interactions with your audience – a significant step towards business growth.


2. Product Launches: Harnessing Facebook Live to Drive Exposure and Excitement

Using Facebook Live for product launches is a dynamic way to create anticipation and generate awareness among your audience. A live stream can emphasize the impact, humanize your brand, and provide a sense of immediacy that pre-recorded videos can’t replicate. Here are some crucial steps to successfully launch your product using Facebook Live:

A. Tease Your Product Launch in Advance

Before the actual launch, consider creating a series of teasers on your Facebook page or even on other social media platforms to create hype. The teasers can throw hints at your product’s unique selling points, its launch date or highlight a countdown to the live event to establish anticipation among your audience.

B. Create an Event and Invite Followers

To ensure that your audience doesn’t miss the launch, create a Facebook event where you can regularly post updates and reminders. Invite your existing followers and encourage them to invite others as well. Provide essential details, such as the launch date, time, and a captivating description of your upcoming product.

C. Showcase Exclusive Product Features

During the live launch, exhibit your product’s features, and convey to your audience how it addresses their unique needs. Real-time demonstrations of using the product can help your customers understand its usability, features, and benefits, helping them make informed decisions.

D. Address Queries and Feedback

Encourage viewers to submit their questions and feedback during the live session. Allocate adequate time towards the end of the presentation to answer these questions fully. Addressing queries and feedback in real-time helps in clearing any uncertainties your audience might have, allowing them to gain confidence in your product.

E. Share Limited-Time Offers

Introduce exclusive offers or special deals for the viewers attending your live product launch. It creates an additional incentive for buying the product and instills a sense of urgency among your potential customers, driving early sales.

F. Save and Share the Live Session

After launching the product successfully using Facebook Live, save and share the video on your Facebook page and other social media platforms. This way, customers who missed the live event will still have access to this engaging resource and encourage them to explore more about your product.

In conclusion, a Facebook Live product launch can drive more significant exposure and excitement around your business offerings. Combining exclusive live content with real-time conversations can create a memorable and impactful product launch that reverberates throughout your target audience.


3. Behind-the-Scenes Tours: Fostering Authenticity and Strengthening Customer Connections

Facebook Live’s behind-the-scenes tours provide an exclusive look into your business operations, granting your audience unparalleled access to the workings of your brand. By giving viewers a humanized perspective of your organization, you can build trust, boost credibility, and form stronger connections with your customers. Below are essential steps to guide you in creating engaging behind-the-scenes tours using Facebook Live:

A. Preplan and Schedule

Before hosting a live behind-the-scenes tour, plan and schedule your event carefully. Consider selecting a day and time that coincides with the highest traffic and engagement rates in your target audience. Start promoting the tour in advance and invite your audience to the event, providing them with a tease or highlight of what they can expect.

B. Develop a Tour Narrative

While spontaneity is vital for a live streaming event, putting together a basic narrative can ensure that your tour is cohesive and engaging. Identify the areas you want to cover – such as daily operations, team members, production process, or other intriguing aspects of your brand. A well-constructed narrative can offer a better understanding of your company’s ethos and values.

C. Engaging Storytelling

During the live tour, keep the storytelling aspect alive. Share anecdotes, insights, and experiences to make your audience feel connected to your brand. As you introduce team members or showcase specific aspects of your business, ensure a balance between informative content and engaging stories.

D. Interaction and Responsiveness

Interact with your audience throughout the tour by responding to their comments and questions. A live, two-way conversation can foster stronger connections with your viewers. Use welcoming language and address viewers by their usernames when possible – this makes the interaction feel more personal.

E. Highlight Your Brand’s Values

Amplify your brand values throughout your live tour and emphasize how your company practices ethical operations. By showcasing your commitment to social responsibility, high-quality products, sustainability, or customer service, you can create a positive perception of your brand in your viewers’ minds.

F. Archive and Promote the Tour

After completing the live behind-the-scenes tour, archive and promote the video on your Facebook page and other social media channels. This ensures that viewers who couldn’t attend the live event still get the opportunity to engage with your content and gain insights into your brand personality.

By providing an authentic, behind-the-scenes experience of your business’s inner workings, you can develop deeper connections with your audience, strengthen brand trust, and enhance customer loyalty. A well-executed Facebook Live tour can contribute significantly to these goals, unlocking many potential opportunities for your business’s growth.


4. Tutorials and How-to’s: Driving Engagement and Boosting Product Confidence

Tutorials and ‘how-to’ sessions are a powerful way to engage with viewers while demonstrating the value of your products or services. Facebook Live offers a real-time platform where you can conduct tutorials, engage with your audience, answer their immediate questions, and foster a deeper understanding of your offerings. Here are key steps to successfully conduct a Facebook Live tutorial:

A. Plan Your Tutorial in Advance

Prior planning is essential for a smooth tutorial. Decide on what topic or product feature you’ll be covering in your live session. Gather necessary equipments or materials and consider rehearsing the steps you’re going to demonstrate.

B. Promote the Tutorial Session

Begin promoting your upcoming live tutorial on your Facebook page and other social media platforms. Clearly mention the date and time of the live session, and provide a brief overview of what you’ll be covering. This can help generate interest and increase attendance.

C. Demonstrate Your Product in Real Time

Start your live session by providing a quick summary of the tutorial. Then, step-by-step, go through the application or procedure of your product or service. Ensure your demonstration is clear and easy to understand.

D. Make Use of Visuals and Good Audio

One of the most important aspects of a successful Facebook Live tutorial is the quality of your visuals and audio. Your viewers should be able to see and hear you clearly. Investing in a good quality camera and microphone can significantly improve user experience.

E. Encourage Viewer Participation

Invite viewers to ask questions and share their experiences in the comments. This encourages interaction and allows you to provide clarifications and customer support in real-time.

F. Recap and Provide Additional Resources

At the end of your demonstration, provide a short recap of the steps and share any additional resources that might help your viewers. This could include blog posts, infographics, or downloadable guides related to the topic at hand.

G. Save and Share the Tutorial

Don’t forget to save and share your Facebook Live tutorial on your profile after the session has concluded. This makes it accessible to those who weren’t able to catch the live broadcast and serves as a resource for future viewers.

By creating interactive and educative tutorials with Facebook Live, you can showcase your product’s usability, enhance customer satisfaction, and foster loyalty. It’s a valuable way to promote your offerings while helping your consumers make the best use of them.


5. Live Events Coverage: Amplifying Reach and Enhancing Audience Engagement

Leveraging Facebook Live to cover events in real-time can help businesses bring their audience virtually into the heart of the action. Whether it’s a trade show, a product unveiling, a keynote speech, or even an internal team event, streaming it live offers behind-the-scenes access, enhances audience engagement, and widens your event’s reach. Here are practical ways to utilize Facebook Live for your event coverage:

A. Preannounce the Live Event Coverage

Build anticipation by announcing your live event coverage in advance. Make sure to include crucial details like date, time, and what your followers can expect from the live coverage. Implement a countdown or run a teaser campaign to generate interest.

B. Designate a Dedicated Broadcaster

Assign an enthusiastic and comfortable-on-camera team member the responsibility of the live coverage. This person should be familiar with your brand and the event’s ins and outs as they will be the face and voice of your live stream, leading viewers through the event.

C. Convey the Event Atmosphere

The key to successful live event coverage is to capture the event’s atmosphere and excitement effectively. Share a tour of the event venue, introduce key players, record crowd reactions, and showcase event highlights to bring the experience to the viewers.

D. Conduct Live Interviews

Hold spontaneous interviews with relevant individuals during the event. That could include your business’s spokesperson, event organizers, or attendees. Getting their perspectives and experiences can add more depth to your live coverage.

E. Involve the Audience

Encourage viewers to engage by asking questions, sharing their thoughts, or simply reacting to the event. Responding to their comments in real time fosters interaction and gives them a personal stake in your live coverage.

F. Recap Important Points

As your live event coverage draws to a close, make sure to provide a recap of the key highlights and memorable moments. This helps encapsulate your event’s value for those who might have joined late.

G. Save and Share the Live Stream

After wrapping up the live stream, don’t forget to save and share the broadcast on your Facebook page. This allows individuals who couldn’t tune in to watch the coverage on their own time.

Ultimately, Facebook Live event coverage serves as a vital tool to transport those who can’t attend your event in person into the crux of the action, creating a deeper connection with your audience and amplifying your event’s overall impact and reach.


6. Product Demonstrations: Enhancing Product Understanding and Boosting Sales

Product demonstrations are immensely powerful in showcasing the features, benefits, and usability of your products. By leveraging Facebook Live for product demonstrations, you can engage with customers in real time, respond to their queries instantly, and boost their buying confidence. Here is a detailed guide to execute successful product demonstrations using Facebook Live:

A. Schedule and Promote the Demonstration

To ensure maximum participation, schedule your live product demonstration precisely and start promoting it at least a week in advance. Share key details about the product you will be featuring and hint at the benefits viewers can expect to gain from tuning in.

B. Complete Technical Set-Up and Rehearsal

Ensure your technical set-up, such as camera, microphone, and lighting, is optimal for clear visuals and audio. This entails that users fully experience the product through your live demonstration. Rehearse the demonstration process to ensure smooth execution.

C. Start with a Brief Introduction

Begin the live session with a quick introduction to your product and its relevance for your viewers. Explain clearly what problem your product solves, its unique selling points, and why viewers should care about it.

D. Detail Product Features and Benefits

Demonstrate each feature of your product and explain the benefit it offers to users. It’s not enough just to show what your product does; you also need to clarify how it provides value for customers.

E. Showcase Product in Action

Depending on the type of product, consider showing it in action. This could mean demonstrating how the product is used, runs, or performs. This can significantly increase the product understanding and appeal to your audience.

F. Engage with the audience

Engage with your audience during the live session by encouraging them to ask questions and share their thoughts. Responding to their comments in real time will make the demonstration more interactive and it can also provide immediate answers to potential customer concerns.

G. Recap and Include Call-to-Action

Towards the end, provide a brief recap of the product’s features and benefits you’ve covered. Conclude with a strong call to action, such as where viewers can purchase your product, any discounts or special deals you might be offering, or the next steps they should take if they’re interested.

H. Save and Share the Demonstration Video

Finally, save and share your Facebook Live video on your profile and other relevant platforms for continued access to those who were not able to attend the live session. This also helps drive continued engagement and reach for your products.

Conducting live product demonstrations on Facebook can directly contribute to your product’s sales and popularity by engaging potential customers in real time, creating a better understanding of your product, and alleviating purchasing decisions.


7. Customer Testimonials and Interviews: Building Trust and Showcasing Customer Satisfaction

A powerful way to nurture trust and credibility in your brand is through sharing customer testimonials and conducting live interviews. These forms of content allow potential customers to hear directly from satisfied individuals who have benefited from your products or services. Facebook Live is an exceptional platform to facilitate these positive exchanges. Here’s how to effectively utilize customer testimonials and interviews:

A. Schedule and Announce the Interview

Announce the live customer testimonial or interview in advance. Provide details like the date, time, and the name of the customer (if they are comfortable sharing). A brief backstory about the customer and what they will talk about can help to pique interest.

B. Set Up the Technical Aspects

Ensure a smooth live broadcast by setting up a reliable internet connection, good quality camera, and clear microphone. If the customer isn’t local, a split-screen interview can be a great option. There are multiple tools available that integrate with Facebook Live for this purpose.

C. Guide the Discussion

Once the live stream begins, introduce the customer and guide the discussion in a way that highlights their positive experience with your product or service. Ask open-ended questions to let the customer share their journey, benefits gained, and overall satisfaction with your brand.

D. Engage the Audience

Invite the viewers to ask their questions during the course of the interview. Not only does this invite interaction, but it also provides an opportunity for potential customers to get unfiltered responses about your products or services.

E. Highlight Key Points

As the customer shares their experience, highlight the key points such as the problem they were facing, how your product/service solved it, and the benefits they had. These highlighted points can help your viewers understand and remember the value your brand provides.

F. Wrap Up with a Call to Action

Conclude the live session with a recap of the discussion and a call-to-action. If applicable, you may offer a special discount or a trial offer to inspire viewers to take the next step towards becoming customers.

G. Archive the Live Video

Save and share the live video on your business page after the session ends. This allows followers who were not able to tune in to watch the interview at a later time, hence extending the reach of your content.

In a world where word-of-mouth testimonials are highly valued, leveraging Facebook Live for real-time customer testimonials and interviews can help build trust, showcase customer satisfaction, and ultimately, influence potential customers towards choosing your products or services.


8. Host Interactive Polls or Contests: Boosting Engagement and Increasing Brand Awareness

Running interactive polls and contests through Facebook Live is a unique and engaging way to connect with your audience, drive participation, and increase your brand’s visibility. The excitement of live competitions combined with the interactive nature of the platform can significantly enhance your social media presence. Here are the steps to host successful polls or contests using Facebook Live:

A. Plan the Poll or Contest

Decide on the objective of your interactive session, whether it’s a quiz, a survey, or a contest. Define the rules, format, and any specific eligibility criteria. Consider offering a prize or incentive to encourage viewer participation.

B. Announce the Event in Advance

Promote your live event ahead of time, being sure to include details like the date, time, contest rules, and any relevant prizes. This will build anticipation and give followers enough time to prepare, thus increasing turnout.

C. Set Up Your Broadcast Environment

Before going live, ensure your technical setup is in place, including your camera, microphone, and internet connection. For an interactive session like a poll or contest, a reliable connection is crucial to facilitate smooth communication with your audience.

D. Execute the Interactive Session

Start your live stream and clarify the rules and objectives for viewers joining in. Depending on the nature of your contest or poll, you can employ different methods to announce questions and collect answers. For instance, you can use Facebook Live’s interactive features for polling or ask users to comment on the live stream with their responses.

E. Encourage Viewer Participation

Make sure to create an inviting atmosphere, welcoming viewers to participate actively in the contest or poll. Respond to their answers and comments in real-time to ensure they feel involved and appreciated.

F. Announce the Results or Winners

At the end of your event, reveal the results of the poll or announce the winners of the contest. Congratulate the winners and specify how they can claim their prizes.

G. Conclude the Live Session

Conclude the session with a relevant call-to-action or let viewers know when they can expect your next interactive session. Once the live stream is over, save the video so that viewers who missed the event can enjoy it later.

H. Caption: Host Interactive Polls or Contests on Facebook Live

By hosting interactive polls and contests via Facebook Live, you can not only entertain and engage your audience, but also reinforce positive brand associations and cultivate customer loyalty.

9. Weekly/Daily Shows: Cultivating Regular Engagement and Building Loyalty

Conducting weekly or daily shows on Facebook Live is a strategic way to create regular touch points with your audience. By sharing engaging and relevant content consistently, you can strengthen audience relationships, foster brand loyalty and provide value to your followers. Here’s how to successfully execute a series of live shows:

A. Craft Your Show Concept

Decide on the theme or concept of your show. It should align with your brand’s offerings and resonate with your audience’s interests. Whether it’s a product tips and tricks series, expert interviews, behind-the-scenes tours, or industry news updates, the content should be engaging and provide value to your followers.

B. Set a Schedule

Set a specific day and time for your show and stick to it consistently. This helps your audience know when to tune in and also fosters a habit of engagement.

C. Promote Ahead of Each Episode

Announce each upcoming live show in advance. Tease the topic or guest of your next episode, give a brief overview of what viewers can expect, and remind them of the date and time to tune in.

D. Structure Your Show

Have a structure for your live shows to maintain a sense of consistency. This could include a regular opening and closing, specific segments, or a recurring host. Consistency is key to building audience habits and expectations.

E. Engage with the Audience

During each live episode, encourage viewers to interact by asking questions, sharing thoughts, reacting to the content, or even suggesting topics for future episodes. This real-time interaction enhances audience engagement and boosts the community feeling.

F. Recap Key Points and Announce Next Show

End each live show by recapping the key points discussed and providing a teaser for your next episode. Use this opportunity to remind viewers about the schedule and keep them looking forward to the next show.

G. Save and Share Each Episode

After each live show, save and share the video on your Facebook page or other social media platforms. This allows viewers who missed the live stream to view the episode at their convenience and can also serve as a promotional tool for future live shows.

Hosting regular live shows not only builds a committed viewer base, but also positions your brand as a reliable source of value, entertainment, or inspiration for your audience. The consistency and predictability of your schedule instills a sense of trust and anticipation among viewers, fostering a strong community around your brand.

10. Partner with Influencers: Amplifying Reach and Elevating Brand Perception

Partnering with influencers for Facebook Live sessions can be a powerful strategy to connect with new audiences, amplify your brand’s reach, and elevate your reputation. Influencers, with their established followings, can promote your brand in a way that resonates with their audiences. Here’s how to collaborate with influencers using Facebook Live:

A. Identify and Reach Out to Relevant Influencers

Identify influencers who align with your brand image and have a following that represents your target audience. Reach out with a partnership proposal, clearly outlining your objectives and what they stand to gain from the collaboration.

B. Plan the Live Session

Discuss the format of the live session with the influencer. This could be a product review, interview, tutorial, Q&A, etc. Plan the content to provide maximum value and entertainment to viewers and align with both the influencer’s and your brand’s image.

C. Promote the Live Session

Leverage both your brand’s social platforms and the influencer’s to promote the upcoming live session. Highlight the value viewers can gain from tuning in. If the influencer has a substantial following, this can lead to a significant increase in your brand’s visibility.

D. Prepare for the Live Session

Ensure a smooth livestream by taking care of the logistical and technical aspects in advance. This includes scheduling the stream, testing your equipment and internet connection, and prepping the influencer.

E. Execute the Live Session

Begin the live session with a brief introduction to set the stage for new viewers. Keep the atmosphere engaging and interactive, encouraging viewers to ask questions or submit comments. Capitalize on the influencer’s personal brand to make the session unique and entertaining.

F. Engage with the Audience

Throughout the session, ensure regular interaction with viewers. Respond to their comments and questions in real time; this can enhance viewers’ connection with both your brand and the influencer.

G. Wrap Up and Follow Up

End the live session with a summary of key points shared and a call-to-action, guiding viewers on what to do next. After the stream ends, save and share the video for extended reach. Remember to thank the influencer and their audience for their time and participation.

Partnering with influencers for Facebook Live can result in a win-win situation for both parties involved. While you benefit from their influence and audience, they gain content and engagement for their platform. This strategy can help grow your audience, enhance engagement and raise brand awareness.

Success Stories

Several businesses have harnessed the power of Facebook Live effectively. Tastemade, a food and travel video network, grabbed eyeballs with their miniature cooking show “Tiny Kitchen” on Facebook Live. They significantly boosted their engagement levels and added a unique spin to regular cooking videos.

Similarly, Grazia UK, a fashion magazine, partnered with Facebook to host a live-editing event where the editorial collaboration and decision-making were streamed live. The transparency forged an intimate connection with audiences, strengthening brand loyalty.


Despite being one of the most underused Facebook features, Facebook Live holds immense potential to foster business growth. Its real-time nature breaks barriers, cultivating genuine and authentic relationships between businesses and consumers. By using Facebook Live in these unique ways, you can not only differentiate yourself but also supercharge your business growth journey.

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