Pinterest Facts: Everything You Should Know in 2025
Pinterest is more than just a place for recipes and DIY ideas—it’s one of the world’s leading visual discovery platforms. With over 465 million monthly active users, Pinterest is where people go to explore, save, and plan. These Pinterest facts show why businesses, marketers, and creators should pay attention to this platform.
Interlink: Want to grow your reach? Check out ways to promote your business on social media.
General Pinterest Facts
- Pinterest launched in 2010 and has grown into a top visual search engine.
- Over 465 million people use Pinterest every month (2025).
- More than 80% of users discover new brands and products on Pinterest.
- 60% of users are female, but male users are steadily increasing.
- Pinterest is available in over 30 languages worldwide.
Business Facts Pinterest
- 97% of top searches on Pinterest are unbranded, giving small businesses a level playing field.
- Over 80% of weekly Pinners have made a purchase based on content they saw on the platform.
- Pinterest ads deliver 2x higher ROI than other social platforms for some industries.
- The platform is a must for any Social Media Marketing Business.
- Pinterest introduced shopping features like product tagging and catalogs to boost eCommerce.
Pinterest Content Facts
- Pins with videos increase engagement by 60% compared to static images.
- Lifestyle, food, and fashion remain the top categories searched.
- Posts optimized with keywords—like “search for easy dinners” or “easy dinners fashion”—rank higher in search.
- Using alliteration in advertising within pin titles can make them more memorable.
- Infographic-style pins still get 30% more saves than regular image pins.
Interlink: Learn more from real marketing case study examples.
User Behavior Pinterest Facts
- 85% of users access Pinterest via mobile devices.
- Touch device users explore by swipe gestures and arrows to review and autocomplete results.
- Users often “skip to content” and prefer visuals that deliver instant value.
- Pinners save content to plan life events like weddings, trips, and home décor.
- 77% of users say Pinterest has introduced them to a new brand or product.
Pinterest Marketing Facts
- Pinterest is considered a “visual search engine” more than a social media platform.
- Brands using Pinterest ads, such as 468×60 banner ads repurposed for digital placements, can expand reach.
- Social Media Marketing Companies often recommend Pinterest for product-based businesses.
- Using trending keywords and seasonal content boosts visibility.
- Pinterest remains one of the best platforms for long-term content discovery, unlike Instagram, where posts fade quickly.
Why These Pinterest Facts Matter for Marketers
These Pinterest facts highlight why the platform is a must-use channel for brands in 2025. It combines discovery, shopping, and long-term visibility like no other. Whether you’re a small business owner or part of a Growth Marketing team, Pinterest can deliver measurable results.
Interlink: Explore Social Media Marketing Tips and Tricks to strengthen your overall strategy.
FAQs
Q1. Is Pinterest still popular in 2025?
Yes, with 465M+ active users, it remains a major visual discovery platform.
Q2. Can Pinterest help small businesses?
Absolutely. With mostly unbranded searches, small businesses can compete effectively.
Q3. What is the most pinned category?
Food, fashion, home décor, and DIY are among the top categories.
Q4. Does Pinterest drive traffic to websites?
Yes, it’s one of the strongest platforms for referral traffic.
Q5. How is Pinterest different from other social media?
Unlike Instagram or TikTok, Pinterest acts as a visual search engine where content has long-term visibility.
Conclusion
Pinterest continues to be a powerful platform for discovery and growth. These Pinterest facts prove that it’s not just about pretty images—it’s a marketing engine that drives engagement, awareness, and sales. By understanding how users explore by touch, review and enter with gestures, and search for inspiration, businesses can unlock its full potential.
Interlink: Pair these insights with Social Media Growth Hacks and Instagram Hacks to dominate visually-driven marketing.
