Facebook’s organic reach of 3% is terrible.
Spending money on expanding your fan base is pointless.
Until yesterday, that is.
As of yesterday, I can see that 32 percent of my Facebook fans see my posts.
What?!
How?
I have 766 Facebook followers.
I don’t mean my page; I mean my actual, individual Facebook profile.
I recently began uploading videos to a Russian-language email community focused on healthy marriage.
The number of times a video was viewed on Facebook is displayed.
I had 256 views on my first video, and 257 on my second.
Before dividing that figure by the total number of my followers, I didn’t give it much thought.
Holy %@##!
That’s equal to a third of my fan base!
I went and looked at the profiles of some other pals of mine.
Holy %@##!
On average, they achieve 30–50% of their goals.
Oo.
One final thought: promoting a Facebook page still stinks.
It appears that expanding your Facebook fan base is the more prudent course of action.