How to Ensure Your Emails Never Land in Spam: A Whitelisting Guide for 15 Popular Email Clients
If your emails are on your recipients’ Whitelist, they will bypass spam filters and ensure better deliverability. Adding your email address to the Whitelist for various email providers is a simple process that can significantly improve your communication efficiency.
Below is a detailed guide for the most popular email clients.
A Quick Tip for Email Senders
Instead of sending a long list of instructions, identify the user’s email provider and share a short, tailored instruction specific to that client. Most email clients can also automatically detect the sender’s address when a user adds it as a contact.
How to Whitelist in Popular Email Clients
1. Gmail
- Open an email from the sender.
- Click the small triangle (dropdown) next to the reply button.
- Select “Add [wlemail] to Contacts List.”
2. Yahoo! Mail
- Open an email from the sender.
- Click “Add to Contacts.”
- Fill in any optional fields in the pop-up and click Save.
3. Mac Mail (Apple Mail)
- Open Address Book from your Mac.
- Click File > New Card.
- Add the sender’s email ([wlemail]) and any additional details.
- Click Done.
4. iOS Devices (iPhone, iPad, iPod Touch)
- Open an email from the sender.
- Tap the sender’s name.
- Select “Create New Contact” or “Add to Existing Contact.”
5. Android Devices
- Open the email app of your choice.
- Tap the sender’s profile photo or name.
- Select “Add to Contacts” and confirm.
6. AOL Mail
- Navigate to Contacts in the right-hand sidebar.
- Click “Add Contact.”
- Enter the email address ([wlemail]) and other optional details.
- Click “Add Contact.”
7. Windows Live Hotmail
- Open an email from the sender.
- Click “Add to Contacts” next to the sender’s email ([wlemail]).
8. Microsoft Outlook 2003
- Open an email from the sender.
- Right-click the gray bar at the top of the message.
- Select “Add to Safe Senders List.”
9. Microsoft Outlook 2007
- Right-click the email in your inbox.
- Select “Junk Email” > “Add Sender to Safe Senders List.”
10. Microsoft Outlook 2010
- Click the “Home” tab.
- Select “Junk” > “Junk Email Options.”
- Click “Safe Senders” and then “Add.”
- Enter the email ([wlemail]) and click OK.
11. Mozilla Thunderbird (Windows)
- Open Address Book.
- Click “Personal Address Book.”
- Click “New Card.”
- Add [wlemail] and any relevant details.
- Click OK.
12. Mozilla Thunderbird (Mac)
- Open Address Book.
- Select “Personal Address Book.”
- Click “New Card.”
- Add [wlemail] under Contact and fill out other fields if necessary.
- Click OK.
13. Comcast
- Navigate to Preferences.
- Click “Limit Incoming Email” > “Email Controls.”
- Add the sender’s address ([wlemail]) under “Allow these addresses.”
- Click Update.
14. Earthlink
- Open Address Book.
- Click “Add Contact.”
- Add the sender’s email ([wlemail]).
- Click Save.
15. NetZero
- Open your Address Book.
- Select “Add Contact.”
- Enter [wlemail] and any optional details.
- Click Save.
Why Whitelisting Matters
Whitelisting ensures that your emails:
- Avoid spam filters.
- Improve visibility and open rates.
- Build trust and engagement with your recipients.
Encourage your recipients to whitelist your email using these tailored instructions, and watch your communication and conversion rates soar!