The process of optimising your sales funnel can be tedious, and it’s easy to overlook critical details.
…unless you have some kind of methodical framework or checklist to follow that will allow you to make the most of your opportunities at each stage.
Such as this one by Dropbox’s growth engineer Darius Contractor:
First Gained Entry:
A user’s immediate problem is solved by the product (1.1).
1.2 The product directly addresses the user’s problem; the product’s description makes it easy to see how it helps with the problem.
It’s not hard to find or hidden (i.e., an invitation from a friend) and you can get in for free if you take advantage of their tempting offer.
Page of landing:
Visual appeal and high-quality (not stock) photography are stressed in section 2.1.
Logos, genuine customer reviews, recommendations, and secure socket layer (SSL) connections are examples of 2.2 trust signals.
The structure is straightforward, with a focus on taking immediate action, and it is simple to navigate.
Attractive incentive offered in exchange for straightforward registration efforts, 2.4.
3. Fill in your details:
The sign-up process should only require one click or one input field for an email address (3.1).
The 3.2nd step is to explain to the reader why they must have this information.
4. Engage with the Product:
4.1 A fantastic product experience that addresses a problem of direct and immediate importance to the user.
4.2 The user has frequent and immediate positive experiences with the product’s value.
5. Type in your credit card or other payment details:
Signals of reliability and trust, such as payment logos, logos representing satisfied customers, positive reviews, and what appear to be genuine testimonies, are discussed in Section 5.1.
Extensive Acceptance of Various Payment Methods (5.2) (Paypal, etc.)
A lucid explanation of the payment schedule and any associated fees would be very helpful.
Source: https://andrewchen.com/psychd-funnel-conversion/