- Click ‘Ads’ tab on Facebook.
- ‘Audience’.
- ‘Create Audience’.
- ‘Custom Audience’.
- ‘Website Visitors’.
- Enter your website URL.
- Change ‘In the last X days’ value to 180 days.
- Press ‘Create Audience’.
- Paste the tracking code to your website.
Now you can reach your bounced visitors by targeting Facebook ads to this audience.
Source: www.jonloomer.com