How to Get the Most Leads for the Lowest Cost: The Power of Micro-Influencers
If you’re like most business founders, marketers, or growth hackers, you probably lie awake at night wondering, “Where else can I find more leads?” It’s a question that drives countless hours of strategizing and experimentation.
One day, a breakthrough came to me when I stumbled upon a fascinating study.
The Discovery: Finding the Most Cost-Effective Platform for Leads
Mavrck, a leading influencer marketing platform, conducted an analysis of over 10 billion impressions across various paid platforms. Their goal? To uncover which platforms offer the lowest cost per lead (CPL).
Here’s what they found:
Cost Per Lead (USD):
- Posts from Micro-Influencers: $1.52
- The clear winner for cost-effective lead generation, micro-influencers deliver leads at a fraction of the cost compared to other platforms.
- Posts from Bloggers: $8.26
- 443% more expensive than micro-influencer posts, but still significantly cheaper than traditional advertising options.
- Celebrity Tweets: $11.03
- A 625% increase in cost compared to micro-influencers.
- Promoted Tweets: $13.74
- 803% more expensive than micro-influencer-generated leads.
- Facebook News Feed Ads: $14.88
- The priciest option, with a 878% higher CPL than micro-influencers.
The Takeaway: Micro-Influencers Are the Key
If your primary KPI is leads, this data makes one thing crystal clear: micro-influencers are your best bet for maximizing lead generation while minimizing costs.
With the same budget, you could generate 9 times more leads by focusing on micro-influencers compared to traditional Facebook News Feed Ads.
Where to Find Micro-Influencers
The next question becomes: Where are these magical micro-influencers hiding?
The answer lies in influencer marketing platforms. These platforms connect brands with influencers who have smaller, highly engaged audiences that deliver impressive ROI.
After testing multiple platforms myself, I found FameBit to be the easiest to get started with—especially since it allows you to experiment without spending a dime upfront.
Putting the Data to the Test
Inspired by Mavrck’s findings, I decided to try this strategy myself. The results? Game-changing. Micro-influencer marketing proved to be an incredibly efficient and scalable way to generate leads.
Key Takeaway: Rethink Your Ad Spend
If leads are your goal, it’s time to reallocate your advertising budget. Focus less on costly platforms like celebrity tweets and Facebook ads, and more on micro-influencers. Not only are they more affordable, but their audiences are often more engaged and willing to act.
The secret is out—now it’s up to you to put it into action.
Source: www.mavrck.com