According to numerous studies:
1. Before deciding which area of a web page to focus on, consumers spend an average of 2.6 seconds scanning the entire page.
2.Your headline has roughly one second to grab a reader before they scroll past it.
3. usability boost of 58% is shown when the word count of a web page is lowered in half.
4.If a website is more than 250 milliseconds slower than a close competitor, users are likely to stop using it altogether.
5.The best line length for text is between 45 and 75 characters.