When deciding what keyword to write about in your next blog post, you can use Google Keyword Planner to do study.
Do you? I hope you do.:)
And when the average number of searches for a term is low, we usually don’t use it.
Yes, there aren’t as many of them…
But it’s not worth your time to work on a term that only 10 people will see.
Right?
Make sense.
Here’s the secret, though.
These people wrote a piece just for a keyword that gets very few searches on average (less than 10).
After some time, they looked at their numbers and found the following.
352 impressions a month on Google! That’s 35 times as much traffic as Google thought would come.
Why?
Because when you write a good piece, it gets found not only by your main keyword, but also by a lot of long-tail keywords you didn’t even think of.
Conclusion: Don’t let the low number of searches stop you from writing a blog post about a good topic with low competition.
Source: www.helpscout.net