more shares by 300%

Winnie, a parenting app, had a Share button on each post, but not many people actually used it.


They made one change after that, and shares increased by 300%.


How did they act?


  1. They did away with the Share button on each post.
  2. In its place, they added a Save button, allowing users to compile their own list of interesting posts.
  3. The Share button was then added to the group of bookmarked posts.


3 times as many shares!


By the way, would you like a similar button to appear beneath each growth hack so you can bookmark it and then share it with your friends and coworkers?


Source: Winnie’s blog

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