How they managed to get 245% more leads by changing their popular CTA…

Have you ever visited a website and noticed a call to action urging you to “Schedule a Demo Today!”?

This CTA is identical to the one the company previously used.
They felt that Scheduling a Demo will bring in more potential customers than just showing a demo video.

They decided to compare the effectiveness of “FREE 5-min Demo Video” and “Schedule a Demo Today!” as calls to action one day.

Conclusion: Click-through rate +738%, lead volume +245% (Oo!)

Source: moz.com

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