How Ahrefs managed to increase organic traffic by 51% without writing new blog posts…

When you put in plenty of effort by writing engaging content for your blog but still see little to no increase in organic traffic, this common blunder is likely to blame. As a result of their adjustment, Ahrefs saw a 51% boost in organic traffic.

How?

The term “keyword cannibalization” describes the error.
To have numerous pages on your site optimised for the same keyword.

Three entries on Ahrefs discussed the topic of “anchor text,” using the same keyword three times but from three distinct perspectives.

They merged the three blog entries into one massive tutorial.
As a last step, we set up 301 redirects to send all of the old posts to the new address.

As a result, organic traffic increased by 51%.

 

Source: ahrefs.com

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