Create copy that proudly proclaims the irrevocable nature of your offer. Once people find your answer, they won’t need to keep looking. Finished. Finito. You’ll be seen as the saviour who saved them from their predicament. Use language like “the last razor you will ever have to buy,” “an ERP system to end all ERP systems,” or “stop searching for the perfect pen, we have the only pen you’ll need” to make it sound like your offer is their last, best hope.