Fans Lookalike Audience

Social media followers and fans provide valuable insight into who your business should be marketing to. If you tailor your social media ad to reach users who have similar characteristics as your current audience, you can build a lookalike audience. This will put you in touch with a targeted group of people who share similar characteristics to those who have shown interest in you. Fans who don’t fit your ideal demographic can still be reached with demographic targeting.

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