Almost all products benefit from durability, so why not emphasise that fact in your ads? Your creation will last for years to come and be appreciated by many people. If you can make that point crystal clear, the people who care most about longevity will pay close attention to what you have to offer. A fewWe guarantee the tools will last the longest.” An heirloom timepiece to be passed down from grandfather to grandson. “You can’t even break this with a hammer.”
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