While it’s true that long-form material yields positive results, not all of your readers will be able to invest the time necessary to read it in its entirety. Create a summary button at the top of your blog content to help solve their problem and convert visitors. Create a one-paragraph summary that will appear in place of the full text when the user selects the “Summary” option. Include a call to action with an email form below the summary. Do it yourself, or, if you’re not tech-savvy, give TL;DR a shot (WordPress only).
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