Positive associations can be formed between your product and the result, and your offer’s impact on the customer’s life can be visualised. Use your imagination to make connections (while still being genuine) and focus on your intended audience. You’ll be more successful in attracting and converting new customers if you learn as much as possible about them. A fresh shave can open doors professionally, as the saying goes. Writing down your thoughts can help you come up with ground-breaking new concepts. To get the right kind of attention, “a tailored suit will do the trick.”