Category Interest Audience

Finding people who share an interest in your product category and marketing to them. A luxury handbag store aimed at the “fashion” crowd, a hotel metasearch engine for “travellers,” or a customer relationship management (CRM) email drip campaign. Keep in mind that this strategy is distinct from focusing on potential customers for your product (using terms like “black bags,” “Rome hotels,” or “drip emails”) or on specific competitors (using terms like “Gucci bags,” “Rome hilton,” or “Hubspot CRM”).