Button Color

Change the colour of your “take action” buttons and see if that affects your clickthrough rate. There have been a lot of studies looking at how different colours of “call to action” buttons affect sales. It’s obvious that button colour is important, but there are a lot of factors that go into deciding what colour is best for your site’s buttons (psychology, industry, brand colors, etc). Consider these factors and run some split tests to find the best call to action colour to increase conversions.