Lack of knowledge is not the major issue.
The main difficulty is procrastination.
People are aware of the value of a piece of knowledge, but they fail to put it into practise due to a lack of drive or justification.
You are well aware of how much storytelling increases sales.
But if procrastination has destroyed your motivation to put this information to use, these empirically supported facts will restore it:
- According to MRI scans, the phrases “perfume” and “coffee” cause our primary olfactory cortex to light up.
- Oxytocin, a love hormone, floods the brain of someone who is listening to a character-driven story.
- Even when the listener is aware that the story is fiction, the rising arc of the story causes the production of the hormone cortisol, which causes a strong emotional response.
Source: echostories.com