The method by which Amanda Stevens 307% improved conversions for her new book

The title used by Amanda Stevens to announce and market her new book was “New Book Reveals Rescue Remedies for Retailers.”


After comparing many headlines, she discovered one that raised her conversion rate by 307%.


What was it? – “This new book is for you if you are a store in search of fresh ideas and tested growth tactics.”


What’s the distinction?

The second headline describes a particular problem (need for new ideas) and a desired result (proven growth tactics).


This strategy is highly effective; it increased my conversions by up to four times.



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