Kimberly Snyder’s strategy for increasing conversion rates by 144%

Stories sell, as you are aware.


After I began to narrate stories before displaying any “Buy” CTAs, my own conversion into sales improved by nearly ten times.


I’ve now discovered more evidence that it functions across all mediums.


Kimberly Snyder took an unusual action:

  1. The only thing you could see when you arrived at her landing page was her 30-minute video.
  2. It was impossible to fast-forward.
  3. Her CTA button wasn’t visible until you had finished watching the video.


Her overall conversion rate increased by 144% as a result.


What would her conversion rate be if she gave her narrative a little faster—say, in three minutes?



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