Pixowl, a maker of mobile games, was able to raise its income by 17%.
How? Read on.
They used machine learning to adjust the time of their push notifications.
An algorithm determines when to send a notice to increase engagement by taking into account each user’s particular usage history of the app.
I was so motivated by this study to test it out for our community.
Currently in the process of obtaining data:).
Source: leanplum.com