Without adding any new users, Secret Escapes was able to increase their number of completed purchases by +210%.
What they did was this.
- They began gathering information about every user, including: + The most recent three search terms that led a user to their website.
+ The visitor’s most popular type of purchase.
+ The visitor was attracted by a PPC keyword.
- They added personalised listings based on the aforementioned information on top of the current list of hand-picked vacation listings.
As an illustration, relevant sales were promoted to the top of the listings for visitors who arrived at the site via the PPC keywords “New York” and “All Inclusive.”
As a result, completed transactions rose by +210%—more than three times!
Do you want to increase your income by three times?
Source: Blog.Optimizely.com