How Airbnb benefited from the deadly tragedy

  1. In July 2011, the top page of the business sections of the New York Times, Wall Street Journal, and Financial Times featured an Airbnb user’s destroyed property.
  2. Bookings began to noticeably fall off… Their firm might fail in a few weeks.
  3. The founders made the decision to secure insurance for their hosts.
  4. Several executives from the biggest insurance companies refused to assume their risk.
  5. After weighing their options, they determined that the risk of offering nothing or too little was greater than the risk of offering too much, and on August 15, 2011, they offered the $50,000 Host Guarantee.
  6. The announcement extinguished the flames.
  7. The media began promoting Airbnb.
  8. Airbnb has earned the community’s trust again.
  9. Listing growth increased more quickly than before.



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