You’re likely familiar with Mint, which Aaron Patzer created in 2006.
Startups are typically started by a team. Its sole founder was this man.
The company was bought for $170 million after 3 years.
Aaron used the following steps to arrive to this outcome:
#1: Aaron started concentrating on high-caliber blogging in 2006.
delivered financial advice along with videos, infographics, and link roundups.
#2. He included an email opt-in for his beta list at the conclusion of each blog article.
#3 Reddit and Digg users shared Mint’s content widely.
Before even releasing their software, they compiled a collection of nearly 20k emails in just 9 months.
#5 asked for “I want Mint” badges to be embedded on blogs and social media pages in order to grant VIP access.
As a result, links appeared on more than 600 blogs while users fought for access.
Participated in startup events, number six. won TechCrunch40 as a result.
Hired a PR firm, which in a few years helped Aaron land roughly 550 interviews. Aaron performed a press tour for one week every two months.
Source: neilpatel.com