In just three years, a European SaaS company named Pipedrive attracted 10,000 paying clients.
This is how:
- With a focus on quality design and support, they developed a simple-to-use sales CRM.
1.2. The creators’ keen awareness of the problems with sales software is their main focus.
- I acquired my first 20 customers from friends and family.
- For months, I hustled and networked in the Bay Area.
- Completed the company accelerator programme at Angelpad.
- Used Appsumo to promote (I wrote about it many times in the previous growth hacks).
- Started building their email list and began sending out onboarding emails, estimates, and helpful advice.
- When competition was really low, I created a Google Chrome Extension and received about a third of all new signups from this channel (it means you need to look for new emerging platforms you can use to boost growth).
- started a no cost two-week email course (still works well).
- Emphasizing content and SEO around low-competition keywords along with email list creation.
- Adwords was tested. figured out which keywords produce a profitable ROI and scaled them.
- Expanded its PPC activities in Brazil, Russia, and Mexico.
Source: purde.net