How a $2 billion company attracted its first customers

Almost every weekend in the beginning, a team from Etsy would travel to art and craft fairs around the US and Canada.


They were successful in gaining access to the expanding feminist-driven crafting movement by participating in craft fairs and persuading well-known feminist makers to launch their own businesses and sell their goods on Etsy.


Prior to Etsy, many of the craftspeople had little to no online presence, thus they had a strong incentive to direct customers there.



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