Only 3,000 people were using Pinterest in 2010, three months after it began.
Instead of altering the product, the CEO reasoned that he might be able to find others who shared his interests.
As a result, Pinterest began hosting gatherings at neighbourhood stores so that attendees may be captured in amusing photos. Additionally, they utilised meetups to collaborate with bloggers on invitation campaigns like “Pin It Forward,” in which bloggers shared the site with the world in exchange for more invitations.
An excellent illustration of how to focus more on the kinds of customers who already adore the product rather than making changes in response to criticism from others who aren’t fans yet.
Source: allthingsd.com