Pinterest users, the vast majority of whom are female (68%), are on a search for goods to buy for themselves or others. A quarter of consumers have incomes of above $100,000 a year.
Pinners convert at a rate 2X greater than consumers from other channels, as CEO of MVMT Watches Jake Kassan discovered when he marketed their Pins. They’ve witnessed an increase in sales of 10–20% after pausing a Promoted Pin due to the viral nature of the content.
For less than $.50 per email subscriber, MarketDoc’s Cody Lister used Pinterest’s Promoted Pins to drive traffic to a blog post featuring opt-in forms.
Source: mashable.com