6 times more clarity (research)

Why people don’t convert, don’t follow your onboarding process, don’t use your features correctly and drop off?


There is a big chance that they just don’t get you.

How about 1 simple trick that will help you become 6 times more clear!


This trick was uncovered during research conducted in 1994 by the Railway Technical Research Institute.

A group of workers was asked to complete a simple task. They made 2.38 errors per 100 actions.

But when their ask was enforced by calling out loud what to do and pointing, their error rate dropped by over 6 times!


Do you use the Calling-and-Pointing principle in your app, on your landing page, and during the onboarding process?


Source: www.japantimes.co.jp

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