Linkedin has increased from 500K to 530M users since 2003.
This is how…
Reid Hoffman and his team manually invited influential businesspeople from 2003 to 2007.
- Viral expansion (importing contacts, invitations sent via email).
- Launch of public profiles (SEO).
2008–2011: 1. Acquisition-focused growth team of about 15 employees.
- Local languages have been translated. Results: growth increases of +100% for each language.
- Devoted growth teams with a focus on recruitment, activation, relationships, retention, and resurrection notifications were established in 2012.
- Changed the emphasis from leads’ quantity to their quality.
- Mobile phone optimization
- emphasise collaborations and integrations (target users who are already on another platform).
- More local language translations.
- Pay attention to China, India, and emerging markets like Germany, Japan, and healthcare.
- Put extra effort into accelerating A/B tests.
- Paid advertisements for users with high LTV
Source Growthhackers.com