You may struggle to get high search engine rankings without a solid link-building profile, thus it’s important to prioritise link-building efforts.
High-quality, data-driven blog entries and infographics are excellent for attracting links, but only if the emphasis is on the content itself and never on the author.
Making freebies that people will want to link to is also a smart strategy for product-driven expansion. The point is to make giveaways and special offers that people will want to spread the word about and connect to.