Don’t Forget About Your Footer

In the past, lengthy footers intended to increase search engine optimization (SEO) traffic were commonplace, but these days they’re rarely read. Actually, with Google’s updated algorithm, it can lower your search engine rankings. However, this does not preclude the possibility of improving SEO by means of the footer; it merely necessitates a more deliberate approach to the placement of footer links.
Boost your website’s visibility by optimising the anchor text to be more descriptive and consistent with the keywords people would use to find it.

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