The term “Power Pages” was coined by Brian Dean of Backlinko to describe pages that have been specifically created with search engine optimization in mind. In certain cases, this is the most effective strategy for raising the profile of a select group of keywords. To get the results you want, you don’t try to make the keywords work for you; instead, you focus on making excellent content and landing pages for a small set of target keywords. You can make a Power Page that stands out from the crowd by merging several postings into one. As a result, it may have an amplified effect on rankings and click-throughs.
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