What kind of content produced an 80% boost in Facebook video engagement?

In a fascinating analysis, Buffer determined what kinds of videos:

  1. increased the number of video views by 30–35%.
  2. increased engagement by 80–100% as a result.
  3. 7.5%–33% less expensive.


What is it then?


a square-shaped video (1:1)…


  1. 30–35% more people watched square videos, and engagement increased by 80–100%.
  2. On Facebook, square videos generate engagement at a 7.5% lower cost.
  3. With square videos on Instagram, engagement costs are reduced by 33%.


Source: Blog.bufferapp.com

Scroll to Top