Employ the “Past Not Current” Filter

It’s not uncommon for people, including your clientele, to switch careers. By applying the “Past Not Current” filter, you can find contacts who formerly worked for a company that is now one of your clients. It could go something like this: “I noticed you’ve moved on from [previous firm name]. For research purposes, may I ask what [new firm name] is employing for its [solution you provide]? Using the reach of LinkedIn, you can expand your business by tapping into your existing clientele.

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