31. Develop Talk Tracks for Each Role and Trigger Event
There are a wide variety of wants among various types of purchasers. Do you have a specific scripted pitch for every level of buyer, from senior execs to frontline staff? You can also create paths for when someone’s role changes, they switch employers, or they ask to be contacted again in a set amount of time. This ensures that your messages are consistent and gives you the flexibility to adjust your strategy based on the results you see over time.