Without a strategy, social selling can feel like an insurmountable task. Invest 15 to 30 minutes per day outlining a plan for your LinkedIn social selling activities.
15 minutes reading industry news and updates, 5 minutes writing and posting a post to share the story you want to emphasize, and 10 minutes contacting prospects to direct them to the content and explain how it applies to their circumstance is an example of an effective content marketing strategy. If it helps you and your prospects, go for it!