Be Personal

This is social selling, not automated selling; remember that even when you’re utilising a digital instrument. You should research each potential lead and send them a unique message or piece of content in your first contact with them.


People are perceptive; they can tell when they are being sold to, and they dislike being treated like a number. Given that LinkedIn is a piece of software, it’s all the more important to put up an authentic, personable effort to connect with others.

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