- Asked the clients about their requirements, issues, and concerns.
- Acquired:
2.1 Users don’t comprehend the value proposition
2.2. Complicated writing that uses technical terms.
Fear is the primary factor in the choice to buy.
Users’ queries are not answered in section 2.4.
- Therefore:
3.1. A longer landing page that answers users’ queries and provides examples of the value proposition was created.
3.2. Removed all technical terminology.
3.3. Employed the copywriting strategy “Pain – More Pain – Hope – Solution – Call to Action.”
Pain: Every day, one million new viruses are released.
More Pain: If the unknown virus is not on the “blacklist” of known malware, other methods allow it to enter.
Hope/Solution: Threats are prevented from ever hurting you in the first place by our Default Deny Platform TM.
Demand for action: With a FREE forensic analysis, you can learn what dangerous software is hidden on your system in as little as 15 minutes.
- 7 times more purchases (mobile app study)
56 million data points were examined by Leanplum to determine ways to increase sales.
Here are their top 2 conclusions:
- 9.6 times more consumers make purchases as a result of push alerts.
- If you send notifications from 3-6 pm, you will receive 2.7 times as many purchases.
Website: leanplum.com