This data analysis uncovered a surprising insight on how to reduce churn. You can implement it today.

More than million people have used Typeform.
Not too long ago, they conducted an NPS survey with subset of their clientele… and found some rather unexpected findings:
Detractors and Passives both produce the same content.
However, the highest rate of churn is found among those who did not take part in the survey.
The next question is what to do with this newfound knowledge.
Get the word out to your clientele! 
Indeed, it would appear that any feedback, no matter how negative, is preferable to none at all.
How?
First, Inquire as to the motivations of those who chose not to participate.
Secondly, Measure your open and send times.
Third, use variety of methods to conduct the survey (online, on the phone, in print, etc.).
Then,Present an incentive,
Fifth, Do you have any other suggestions? 
(reply with “Share” and “Reply”)
Source: https://www.retently.com/blog/typeform-nps-customer-satisfaction-product-roadmap/
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