When brands use user-generated photos of their products instead of their own professionally taken photos, conversion rates increase by 25%.
The vast majority of consumers (82%) agree that UGC plays a significant role in their purchasing decisions.
When online retailers use UGC in their marketing campaigns, they see a 300 percent increase in CTR and a 50 percent decrease in CPC.
What are three ways you could encourage your users to submit photos and other content for display on your site?
Start by developing and publicising a custom hashtag.
Hold a photo contest.
Third, host a contest.
Source: https://fomo.com/blog/how-to-skyrocket-user-generated-photos-for-e-commerce/