Patreon is an online service that lets creators manage patron subscription services
They had a serious issue on their hands because people were getting dropped off all over the place while they were trying to sign them up.
With just one inquiry, they were able to increase their engagement level by a factor of two.
To which your question was?
They queried, “What are you helping with, saying over and over to our creators?” across sales, community, and customer service.
For Question #1, “How to Make a Good Patreon Page? “
Option 2: “Writer’s block and how to overcome it.
We are showing them how others in their field have approached similar challenges.”
Response 3: “Because market fees typically range from 30% to 50%, creators are shocked and delighted by Patreon’s low 5% cut.”
Suggestion # 4: “Many artists avoid begging or pleading with their audiences for financial support.
Provided examples of how others have accomplished this without appearing desperate were extremely helpful.”
The correct response is #5: “Many of our highest-earning creators have complained that using our WYSIWYG editor makes their work look amateurish.
They’re prepared to put in the time and effort necessary to get their campaigns just right, and they want access to a professional backend tool.”
The end result was a doubling of Patreon’s activation rate after they implemented all the insights across their funnel.
Source: https://brianbalfour.com/essays/patreon-onboarding-growth