Through trial and error, Benji Hyam, a blog manager at Grow & Convert, has figured out a framework that works to find, evaluate, and hire perfect-fit writers for your blog.
- Problogger, AngelList and LinkedIn work best to post a job offer on.
- Send each candidate a document that covers these things:
+ Your business model
+ Your target market
+ The story behind why it was founded
+ About your products/services
+ Your vision for your blog
+ Who the intended readers are
+ Types of content you’re looking for
+ Your goal with the blog
+ Links to samples of writing that you like
+ What you like about the samples
+ Tone of your blog
+ Blog post length
If they’re still interested after the #2,
– test their autonomousness:
- Ask them to pitch 3 story headlines (+ a 1 sentence description) that they would like to write about.
If they passed the #3:
- Pick a headline you like
– and ask them to write a test post
– with a condition:
+ if you don’t like the post, you let them use the post however they wish
+ if you like it – you pay $150-$250
If they passed the #4:
- They can post as little or as much as they want
– but they give you an estimated date of a new post
- Pay $150-$250 per post
– hourly doesn’t work
- Share metrics about their posts
– in order to cultivate a feeling of ownership