Our online attention spans have been nosediving for a minute now. Like, back in the day, we could focus for a solid 12 seconds. But now? It’s down to a wild 8 seconds—less than a goldfish, fam. 🐠
Socials caught on quick and started pumping out snackable content that’s quick to munch on—stuff you can read or watch in less than a minute. Think TikTok—totally blew up in 2020 by serving up these bite-sized vids. 🍿
Instagram clocked the trend and dropped Reels—basically their version of TikTok. And get this, even big players like Apple are jumping on the Reels wave, posting their own short-form vids. Shows how even the top dogs know you gotta keep it short and spicy to keep peeps hooked.
With everyone’s attention span shrinking faster than ever, snackable content is only gonna get bigger. 📈