Location, Location, Location

Use local hashtags and geographical tags when posting photographs and stories. Compared to posts without a location tag, those with one receive 79% greater interaction! Look through local accounts in the region, like the city’s tourist account, to discover the hashtags they use to identify popular local hashtags. Tag them if you know of any local Instagrammers (or “IGers”) profiles or networks! Look at the Boston-area examples on the right.

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