Facebook’s growth hack: “mentioning people”

With roughly 2 billion active users per month, Facebook dominates the social networking landscape. The success of Facebook’s growth hacking strategy cannot be denied. It may come as a surprise to learn that the social media platform with the most users—approximately 2 billion—has used growth hacking to advance its goals and achieve their current level of prominence.

They were able to achieve an unprecedented level of participation through the use of email notification mechanisms. A flood of emails informing recipients that they had been “tagged” on Facebook soon followed. Growth hacking is credited with making Facebook the most popular website in the world by dramatically increasing its visitor count.

 

Source: www.growth-hackers.net

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